this is my signature


Meet my new spring denim from Crew Clothing Company. A result of heavy petting on Pinterest and vigorous tumblr’ing. Cemented when I climbed into THE perfect fit white jean and realised they were the missing piece of my denim jigsaw.

Crew make the best classics so I’d wager this pair as a serious contender for my next signature top spot. They’re a kind of basic I’d basically overlooked. Til now.


The spring fling…

When my e-delivery arrived and I whipped an arsenal of all white Crew goodies from the box, J quickly summated that I’d as good as written myself out of rosé season. Granted I’m a renowned rosé wine splasher, and yep those blush grapes take no prisoners but I’m a self confessed pro when it comes to airing  threads over a Dyson drier at our local pub. It was in hand.

But jokes/grape splashing aside, I plan on embracing them into my spring/summer wardrobe in a big way.

They’re about to become my next spring signature.


The Signature

A signature is something I’ve secured and been seasonally nurturing since before I began my blog. Having a signature look is SUPER important for me.

In fact I’d go so far as to say it’s the fundamental principle to what I do. My uniform. It places me in context for my audience, makes me identifiable for everyone, it saves me a lot of time when I’m sifting through press day rails and look books and crucially it helps to make me memorable.

If everyone had a signature the world would be a happier place.

The pieces I ordered from Crew all fall under the ‘signature’ umbrella. A white sweater I’ll partner up with just about everything I own. A silk navy loungewear blouse – a trend pleaser with classic finesse – and these slightly stretchy perfect fit white jeans.

I really believe having a signature breeds a kind of confidence. The confidence to say no the umpteen off-the-shoulder ruffles in my Pinterest feed, and equally to say yes to the velvetine floral pants I’m rocking on instagram and these white jeans I just wanna live in.

Today’s look was inspired by muse and signature pioneer Jane Birkin. In the pic she was sat on a bench, routing through her obligatory wicker basket, barely a scrap of make-up, a simple sandal and hair swishing in the wind. Quintessentially her non?

Stealing her look but staying true to my vibe.

What’s your signature for spring? Am I on my own with needing a signature?

L x


white jeans CREW CLOTHING COMPANY true to size


leather sandals CHLOÉ via Bicester Village

scarf FENDI

necklaces JANE KOENIG


also mentioned


silk navy lounger blouse CREW CLOTHING COMPANY 

ph. J. Andrews

In collaboration with CREW CLOTHING COMPANY. All words, styling and creative direction my own.

  • andréa

    I love how you styled the cardigan as a top but I really love the fit and rise of these jeans.
    so cute!


    A.Viza Style

    • lornaluxe

      Thanks so so much x

  • Those jeans are amazing!! Great look!

  • You look gorgeous! Love those jeans and your source of inspiration!

    xo, Jennifer

  • Claudine

    You look stunning and I totally agree that a signature look is very important. My uniform contains skinny jeans, heels, a silk blouse or a top and a leather jacket. I try so many different styles, but my uniform is the first on my mind in the morning and a big confidence booster.
    Love your pictures!